2009 Wireless Traditional Mobile Phone Satisfaction Study

Overall Satisfaction: This score is based on how customers rated the features, durability, physical design, battery life, and operation of their mobile phone. Close Operation: This score is based on how customers rated the ease of understanding how to operate their handset at first, the loudness of the phone’s audio output, and the ease of pressing its keys. It also measures satisfaction with the ease of reading the text and Close Physical Design: This score is based on how customers rated their phone’s visual appeal and size and weight. It also measures satisfaction with the brightness and size of display screen and the size of the keypad. Close Handset Features: This score is based on how customers rated the ease of using the phone’s basic features, variety of ring tone options, quality of ring tone sounds, and variety of features. It also measures satisfaction with the ease of using e-mail and internet feature Close Battery Function: This score is based on how customers rated the amount of battery life needed before recharging, length of time needed to recharge the battery, and the ease of replacing batteries. Close